Marketing Mix Modelling (MMM) Consulting

Optimize your marketing strategy with expert guidance in Marketing Mix Modeling (MMM). Whether you’re looking to evaluate the effectiveness of your campaigns, allocate budgets efficiently, or understand the ROI of different channels, our MMM consulting services provide actionable insights to help you make data-driven decisions.

Your first consultation is completely free! This no-obligation session gives us the chance to understand your needs, explain how we can assist, and determine if our services are the right fit for you.

About AnalyticsHacker

We are a team of seasoned Marketing Analytics experts, primarily based in the UK, with extensive experience in helping businesses optimize their media spend and improve marketing effectiveness. From advanced econometric models to tools like Facebook Robyn, we bring expertise to every step of the MMM process to maximize your ROI.

About Agnes

Agnes brings over 17 years of hands-on experience in Marketing and Web Analytics, having worked with globally recognized brands such as Yahoo, TikTok, Moonpig, Badoo, Trainline, WorldRemit, and more. Known for her no-nonsense approach, Agnes focuses on delivering straightforward, effective solutions that drive results.

Should you want to contact Agnes directly, please email on agnes@analyticshacker.com

Marketing Mix Modeling services we offer

We can support you across a wide range of MMM-related needs, including:

  • Custom MMM Development: Build bespoke Marketing Mix Models tailored to your business goals and unique data.

  • Channel Performance Analysis: Understand the ROI of each marketing channel, including TV, digital, social media, and more.

  • Budget Allocation Optimization: Identify the optimal media mix to maximize returns across your campaigns.

  • Incrementality Testing: Measure the true incremental impact of your marketing investments.

  • MMM with Facebook Robyn: Leverage Facebook’s open-source Robyn framework for scalable and accurate modeling.

  • Scenario Planning and Forecasting: Simulate the impact of various budget scenarios and predict future performance.

  • Data Preparation and Cleaning: Ensure clean, accurate data for reliable and robust modeling.

  • Reporting and Visualization: Create clear, actionable reports and dashboards to communicate your results effectively.

Whether you’re starting with MMM for the first time or looking to refine your existing models, we’re here to help you unlock the full potential of your marketing data.