Growth Analytics & Data Training for Marketers & CMOs

Growth Analytics and Data Training for Marketers and CMOs

Simplify Marketing Measurement and Turn Data into Growth
Our tailored team training programs are designed to help marketers and CMOs confidently navigate marketing measurement and analytics. You’ll gain practical knowledge of key techniques to drive better decisions, improve ROI, and grow your business—no technical background required.

What You’ll Learn

Our training focuses on the essential techniques every marketer needs to understand a holistic measurement framework.

Customer Segmentation
Learn how to identify and target key customer groups based on behavior and demographics.
Marketing Attribution
Understand what works across your marketing channels and allocate your budget more effectively.
Marketing Mix Modeling (MMM)
Discover how to assess the performance of your campaigns across channels and media types.
Customer Surveys
Get actionable insights by asking the right questions and interpreting results.
Incrementality Testing & Conversion Lift Studies
Measure the real impact of your campaigns and make data-backed decisions about what’s working.

How It Works

Tailored to Your Needs
Whether you’re focused on a specific challenge or need a broad understanding of analytics, we customize the training to your business goals and priorities.
Non-Technical, Practical Approach
We’ll explain each technique in simple, easy-to-follow terms, ensuring your team can apply the concepts without needing advanced technical skills.
Real-World Examples
Using case studies and AI tools, we’ll demonstrate how non-technical marketers can carry out even complex data analysis.
Build a Holistic Framework
Learn how to bring it all together—customer segmentation, attribution, surveys, and more—to create a complete marketing measurement strategy that drives growth and ROI.

Why Choose This Training?

Practical, Actionable Insights
Focused on real-world use cases, the training helps your team implement what they learn immediately.
No Tech Jargon
You don’t need to be a data scientist. We make analytics accessible to everyone on your team.
AI-Enhanced Analysis
Learn how to leverage AI tools to simplify complex analyses and save time.
Better ROI Starts Here
Equip your team to make smarter decisions with data, improving campaign outcomes and ROI.

About AnalyticsHacker

This training is led by Agnes Bungsy, an analytics expert with 17+ years of experience at companies like Yahoo and Google. Agnes is passionate about making data simple and actionable for marketers, helping them focus on what truly drives growth. She is the author of ‘Practical Guide to Marketing Analytics’ book.

Looking for Individual Guidance?

If your team members need personalized support, we also offer 1:1 mentoring programs for specific challenges.
Learn more about 1:1 mentoring here.

Get in touch

Cost of a Workshop

Online Workshop: £550 + Vat

In-Person Workshop (UK): £650 + VAT

In-Person Workshop (International): Additional costs may apply

Max number of participants: 15

Format: Interactive, two-hour workshop (including a 15-minute break) that dives into essential AI tools, prompt writing techniques, and practical use cases designed to enhance your daily work as a data analyst.

Video recording available: Yes

Presentation included: Yes

Cost of Training

Online Training: £1,600 + Vat

In-Person Training (UK): £1,900 + VAT

In-Person Training (International): Additional costs may apply

Max number of participants: 15

Format: Two interactive half-day sessions (3 hours each, total of 6 hours) spread across two days, allowing ample time for participants to absorb the material, apply concepts, and return with questions or valuable insights. Each session is tailored to your team's specific needs and learning pace.