mmm using AI tools.jpeg
mmm using AI tools.jpeg

AI Prompts for Marketing Mix Modelling

US$0.00

Marketing Mix Modeling: A series of AI prompts designed to optimize your marketing spend and maximize ROI. No advanced analytics experience necessary.

Key Benefits:

  • Uncover what's working: Identify the channels and tactics driving the biggest impact on sales.

  • Budget with confidence: Allocate resources strategically for maximum growth.

  • Measure incrementality: Understand the true impact of different marketing activities.

  • Visualize key insights: Easily interpret complex data with charts and reports.

  • Track marketing performance: Monitor MMM results over time to fine-tune your strategies.

  • Sample data included: Get started quickly and test the power of MMM analysis.

REQUIREMENTS:

  • ChatGPT 4 (or any other AI tool which support data uploads)

  • CSV or Excel file with your Marketing data, including for example:

    • Date (or Week)

    • New Customers (or other outcome variable that you are trying to measure, e.g. Conversions, New Sales)

    • Marketing Spend (one variable per marketing channel, e.g. facebook spend, google google ads ppc spend, performance max spend, bing ppc spend, tv spend)

    • Other

      Sample data is included in the pack which you can download below.

      Note that for the modelling to work well, you would usually need at least 12 months worth of data.

Coming soon