SEO Analytics Course
Learn to use Google Search Console and Google Analytics to grow Traffic and Sales from Organic Search (i.e. SEO).
What you will learn in this course:
Getting new product ideas using Search Console
Getting new content (i.e. blog) ideas using Search Console
Using Google Analytics & Search Console data to increase traffic & sales by focusing on the high value content
Using SEO data to improve PPC campaigns (getting new keyword ideas, improving incrementality of PPC)
Using SEO data to understand market trends and changes in demand
Track the success your SEO optimisation work
Understand who is your audience and what are they searching for
Build automated SEO reports that best suit your business
Learn to use Google Search Console and Google Analytics to grow Traffic and Sales from Organic Search (i.e. SEO).
What you will learn in this course:
Getting new product ideas using Search Console
Getting new content (i.e. blog) ideas using Search Console
Using Google Analytics & Search Console data to increase traffic & sales by focusing on the high value content
Using SEO data to improve PPC campaigns (getting new keyword ideas, improving incrementality of PPC)
Using SEO data to understand market trends and changes in demand
Track the success your SEO optimisation work
Understand who is your audience and what are they searching for
Build automated SEO reports that best suit your business
Learn to use Google Search Console and Google Analytics to grow Traffic and Sales from Organic Search (i.e. SEO).
What you will learn in this course:
Getting new product ideas using Search Console
Getting new content (i.e. blog) ideas using Search Console
Using Google Analytics & Search Console data to increase traffic & sales by focusing on the high value content
Using SEO data to improve PPC campaigns (getting new keyword ideas, improving incrementality of PPC)
Using SEO data to understand market trends and changes in demand
Track the success your SEO optimisation work
Understand who is your audience and what are they searching for
Build automated SEO reports that best suit your business
Who is this course for:
This course is for people interested to make the most of data available in Search Console and Google Analytics in order to grow their online business.
This is not a technical SEO course, or how to improve your SEO rankings course. This course is for online business owners and/or analysts wanting to get actionable business insights from the SEO data, in order to apply these learnings across the business to accelerate business growth.
Requirements:
No prerequisites
A basic understanding of Google Analytics is helpful, however, not necessary
You will make the most of this course if you do already have access to Google Analytics and Google Search Console (both free). If you don’t have access to these, then this course will definitely help you to understand the many great benefits of using these tools. You will always be able to re-visit the course at a later point once you do have access to the platforms.
About the Instructor
🤝 Worked with 20+ companies (UK & USA)
📊 14 years of experience in Analytics
🎤 Regular speaker on Analytics
🚀 Successfully founded and exited online startups
🏫 Master in Business Administration