What is Google Trends used for

Google Trends is a free tool (i.e. website) used for market research and not only. Below you can find a examples of ways in which Google Trends can help you with market research and beyond:

• keyword research

• identifying trending topics (for example in order to come up with trending blog posts or social media content)

• identifying high-demand products (in order to optimise the range of products or services according to changes in search demand)

• monitoring demand over time (drop in traffic or sales on your site may often simply be a result of decrease in demand)

• monitoring competitors’ brand (are people searching for your brand name more than they are searching for your competitors; are they taking or losing market share?)

• analysing seasonality (understand when to expect spike in demand so you can plan and be better prepared)

• prioritisation (should I invest in X or Y; which one is more often search on Google)

Types of search data in Google Trends

• Web Search

• Image Search

• YouTube Search

• News Search

• Google Shopping Search

Example of trending topic of YouTube

Simply go to Google Trends website, and search for “online courses” (or whatever topic you are trying research), and choose “YouTube Search” in the drop-down. You can pick a specific country, or choose Worldwide as in the example shown below. Below shows trend for the past 5 years, but you can choose whatever timeframe you are interested in.

Comparing keywords or topics in Google Trends

In addition to being able to see trend over time, Google Trends also allows you to see the relative difference between the different keywords or Topic. This feature can be used in a variety of ways, such as competitor analysis or product research.

How to automatically export data from Google Trends

Exporting data from Google Trends is usually a rather manual process, especially if you don’t have coding skills. At AnalyticsHacker we have therefore developed a completely free tool which allows users to export Google Trends data for a large number of queries, directly into Google Sheets.

The tool consists of a Google Sheet template, and a simple Python code which can be run even by someone who has never run any sort of code before. No installation or special software is required. All you need is Google account. To learn more about the tool for this link.

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